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Newsletters are an author’s best friend when it comes to building an audience and connecting with readers. In this video, I interview book marketing expert Laurie Cooper of Pub-Craft about her tips for building an effective author newsletter.

For most authors, marketing is the bane of their existence. Why can’t we all just write a book and have thousands of people magically read it?! In reality, marketing is a necessity, especially for indie authors. Book marketing expert Laurie Cooper—the founder of Pub-Craft—is here to share her insider tips. After years working one-on-one with authors, she’s learned what sells books and what doesn’t in the world of self-publishing promotion.



Book marketing and promotion are Laurie Cooper’s bread and butter. As the founder of Pub-Craft, she helps authors develop their brands so that they can reach more readers. In this video, I interview Laurie about strategies authors can use in finding and developing their writerly identities. Branding is about more than cold-hearted business practices—it’s about figuring out who you are as a writer.