Newsletters are an author’s best friend when it comes to building an audience and connecting with readers. In this video, I interview book marketing expert Laurie Cooper of Pub-Craft about her tips for building an effective author newsletter.
For most authors, marketing is the bane of their existence. Why can’t we all just write a book and have thousands of people magically read it?! In reality, marketing is a necessity, especially for indie authors. Book marketing expert Laurie Cooper—the founder of Pub-Craft—is here to share her insider tips. After years working one-on-one with authors, she’s learned what sells books and what doesn’t in the world of self-publishing promotion.