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How to Develop Your Author Brand

Book marketing and promotion are Laurie Cooper’s bread and butter. As the founder of Pub-Craft, she helps authors develop their brands so that they can reach more readers. In this video, I interview Laurie about strategies authors can use in finding and developing their writerly identities. Branding is about more than cold-hearted business practices—it’s about figuring out who you are as a writer.

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